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Integrating search and social efforts brings better brand visibility and higher conversion rates. It is Known to all of us that digitization has led to a more dependable lifestyle. As a result, google search has become the most reliable source of information. For a brand to thus prosper, it’s SEO should be properly worked on and analyzed. It has been seen that brands with better SEO tend to be more customer friendly, and hence more successful. So, maintenance of a good SEO is important.